New Belgium Brewing Company

New Belgium is the godfather of craft beer in Colorado, and as a result, it has a lot to talk about. We designed and developed a robust site that not only allowed craft beer enthusiasts to have fun learning about each of New Belgium’s offerings, but we also expedited the beer-ordering to beer-drinking process. An important efficiency consideration for beer lovers everywhere.

The wide array of creative challenges that New Belgium has thrown our way have tested our capabilities across our full suite of services. This includes the television and radio ads we produced for Mountain Time, New Belgium’s new premium lager, that run during The Colorado Avalanche games on Altitude.

A brewery tour is an opportunity for beer fans to really dig into the brand and learn about what makes that brewery different. So we created virtual tours for each of New Belgium’s major campuses, Fort Collins and Asheville, to give beer fans a taste for the tour experience and inform them about each of the major brand pillars: craft, sustainability, innovation, and of course, delicious, tasty beer.

To commemorate New Belgium’s 30th anniversary, we created a short film about the brand’s history with co-founder, Kim Jordan. We spiced it up by adding animations, illustrations, and overseeing the cinematography and editing to make sure everything felt fun and on brand.

To celebrate the brewery’s 30th anniversary, New Belgium collaborated with Brooklyn Bike Company and artist Joshua Ariza to release a limited edition bicycle for the public. We helped them create a video that would tell the story behind this incredible, customized two-wheeled noble steed. One guess as to how many bottle openers it has.

Voodoo Ranger is a New Belgium brand that really could be a brewery of its own. They introduce new rotating IPAs seasonally, and are constantly pioneering new flavors. So we created a website that let the beer world stay informed about Voodoo Ranger’s latest offerings, tasting notes, and let them vote on seasonal rotators. 

Within that website, we also concepted, designed, and coded a microsite for fans to explore the brand called Voodoo Ranger’s House. We filled it with easter eggs, surprise promo codes, and, of course, a virtual arcade with custom Voodoo Ranger 8-bit video games. Check it out, but don’t be surprised if the next time you look back at your clock it reads 3 am.

In addition to the refresh video, we also refreshed the Fat Tire website to match the beer’s new look and feel. We integrated sustainability information, beer notes, a shop, and stories all into one site that lived underneath the New Belgium umbrella.

Along with the new flavor, Fat Tire, also acquired a new mission: to reduce the beer industry’s impact on our planet. So after Fat Tire became America’s first certified carbon neutral beer, we created a video and website to help New Belgium tell the story of how they made a carbon neutral beer, why it’s important, and how other breweries can do it too.

At the beginning of 2023, New Belgium made big head lines in the beer world by changing the recipe of their flagship beer, Fat Tire, from an amber to a pilsner. So, to get distributors, employees, and customers on board and excited about the change, we concepted, wrote, and created this video.

To support New Belgium's launch of their new seltzer brand, Fruit Smash, we took a walk on the wild side, borrowing from their packaging to create content for social and point-of-sale displays.

New Belgium has found some of the most interesting ways for us to showcase design, including our first custom sewing project to hand-make flags using recycled clothes for their "Brewed for All" Campaign.

As our partnership with New Belgium grew, we started working with their sister brand under the same parent company. Bell’s Brewery. We aided Bell’s with label designs and concepts for existing brands, as well as new concepts for brews they were still developing.